Finally, my partner Juan and I have agreed upon our plot. We are going to create an action film opening that shows two boxers in the process of training for a fight against each other. In order to better understand how to further develop our plot my partner and I dove deeply into the common genre characteristics, and elements that make such sport action films successful. We also began to analyze our target audience and are making film related decisions around what our audience is known to like.
For starters, the target audience of most sports films are males primary aged thirteen to fifty. Moreover, these fans often watch such films as they are interested in the actual sport itself. Many times audiences expect the film to copy the way sporting events are depicted in real life, because of this making the film look as close to real as possible is extremely important. That being said, sports fans are not the only target demographic of such sport movies. The plot and story line is meant to entertain all audiences regardless of whether they like the sport. Sports movies target people of all socioeconomic classes, from the rich to the poor. Often times the plots of sport action movies involves an athlete who came out of poverty, or faced tremendous adversity to get to where he is today. This can be seen in numerous sports movies such as Creed, Jessie Owens film Race, and even Jackie Robinson's movie 42. All of these films show an athlete overcoming struggle. Such a powerful message appeals to many, regardless of underlying factors.
Moreover, there is no specific race which watches sports films. Such movies have a very diverse audience, as sports are known to bring people together. there is however, a specific age demographic as the majority of watchers are aged 18 plus, but the number of viewers decreases greatly after the ages of 60 and above. Our film opening is set to target the younger spectrum (ages 15-30), as we believe that they will be most entertained by the style of film opening that we chose. Additionally, we plan on targeting more of a male audience as the film is centered around combat, and boxing, which is a predominantly male watched sport. A fun fact is that the UK has actually shown the most interest in boxing over the past five years. Additionally, there is said to be an increase in excitement around boxing for younger audiences, and boxing was recently ranked the fourth most popular sport in America. We tend to capitalize on this growing interest, and plan on marketing specifically towards younger adults, and middle aged men, because of the action and fast paced nature of our production.The overall audience of sports in general are extremely diverse, and although we intend on targeting younger to middle aged men, we believe that our film opening can appeal to all.
In our next few posts my partner and I will be creating our shot list, script, and filming schedule.
Catariail. (2021, August 25). Review of Sports Movies. Sport in American History. Retrieved February 22, 2023, from https://ussporthistory.com/2021/08/21/review-of-sports-movies/
Team, S. (2023, February 21). 17 boxing viewership statistics to knock you out (2022). Soocial. Retrieved February 22, 2023, from https://www.soocial.com/boxing-viewership-statistics/
IMDb.com. (2013, April 12). 42. IMDb. Retrieved February 22, 2023, from https://www.imdb.com/title/tt0453562/
IMDb.com. (2016, February 19). Race. IMDb. Retrieved February 22, 2023, from https://www.imdb.com/title/tt3499096/
Wikimedia Foundation. (2023, February 22). Creed III. Wikipedia. Retrieved February 22, 2023, from https://en.wikipedia.org/wiki/Creed_III
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